Lakshmi Puja is performed to propitiate Goddess Lakshmi and to thank her for the bestowal of her blessings on the humans.
Lakshmi puja is celebrated as part of the Diwali festival and is similar to Vara Lakshmi puja except that it is celebrated by all devotees and not just married ladies. Lakshmi Devi is the Goddess of wealth and prosperity, and so it is common for devotees to perform Lakshmi puja with gold or silver coins, jewelry, or a small sacred image of Lakshmi as the Goddess Lakshmi herself. Milk, yogurt, honey, ghee, sugar (panchamrita) and other liquids are liberally poured over the coins, jewelry or murti in an elaboarate bathing ceremony of Lakshmi Devi. There is a related puja that is performed by business people at this time called Chopra Puja. Chopra refers to "business books," and so during this season business people bring their check-books or even laptop computers to a priest to have Lakshmidevi worshipped over their business books.
Sometimes we think of the time of the year from Janmasthami until Diwali as puja season because many important festivals that include Ganesha Chaturthi, Shraaddha, the Nava Ratris, Vijaya Dashami, and Lakshmi puja cluster between these months.
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